Vitamin A and D deficiency is a serious health problem in India. An estimated 25,000 to 50,000 children become blind every year whereas 3,33,000 children die due to vitamin A deficiency. It’s a similar situation when it comes to Vitamin D. A study in 2010 suggested that nearly 32% of Indians suffer from Vitamin D deficiency.
Although, milk is a rich source of vitamins, most of them are lost during pasteurization, UHT and sterilization. Thankfully, these vitamins can be added again by fortification of milk. BVG has tied up with DSM, Netherlands – world’s largest nutraceutical company for Vitamin A & D fortification of Milk and Milk products in India.